Kate Spade last year though claim the future will build 100 stores in China, but according to the official website of the brand, currently only open 24 stores in Shanghai, Beijing, Sichuan, Zhejiang and other provinces and cities, which is to open in just six Outlet stores. Two years ago, the brand operates a total of 20 stores in mainland China, opened 4 new stores in 2 years far less than the speed of 55 stores in Michael Kors and Coach of a hundred stores.
Previously, Kate Spade had passed close Pipeline, men’s brand to clear brand positioning, and by reducing the number of outlets and lower discount efforts to maintain brand image. Kate Spade after the transition to maintain slow growth.
According to statistics, a few very important light luxury brand in North American market, Michael Kors Group 2015 two consecutive quarters got the worst record, as of September 26 Group North America same-store sales fell 8.5%. For Coach, a 2015 third-quarter sales of $ 929 million brand, down 15% compared to $ 1.1 billion over the same period last year; while sales in North America by $ 648 million over the same period last year fell 24% to $ 493 million, same-store sales fell 23%. Kate Spade last year’s third quarter sales rose 10.7% to $ 277.3 million. North America, where sales grew 18.5% to $ 228.5 million.