• Kate Spade compares to MK and Coach

    Experts in the field of luxury goods, president of Fortune Character Institute Zhou Ting believes that the development of the state of Kate Spade and slow expansion in recent years of a relationship. “Light luxury brand ups and downs for two main reasons, one is crazy expansion cause serious damage to the image of the brand, the second is the quality of products, product design and innovation ability to keep up with the pace of expansion.”
    Kate Spade New York Cedar Street Small Harmony Tote Bag Bluebell Kate Spade Charlotte Street Small Sloan Turquoise Kate Spade New York Cedar Street Small Harmony Tote Bag Apricotn

    For light luxury brands, the shop within a certain time effectively increase market share, but it also means a potential decline. Coach and Michael Kors rapid expansion into the Chinese market, and even the former “30 shops per year” the speed of market expansion. Analysts believe that the crazy expansion resulting in a large backlog of inventory, capital investment is required to compressed margins.
    Kate Spade New York Cedar Street Small Harmony Tote Bag Yellow Kate Spade New York Satchel Grove Court Maise Brown Kate Spade New York Cedar Street Maise Satchel Yellow
    Zhou Ting believes that consumers love Coach and Michael Kors did not have continuity. JP Morgan analysts also said that the direct cause of low-cost discount is the later of the two, not the brand value. Statistics show that only 21% of consumers choose to buy because of the brand and Coach, Michael Kors while only 12%. Retail expert Robin Lewis said, “such as Michael Kors too popular brand originally wanted to please the consumer, but suddenly realized that consumers can see it everywhere, and everyone is using it. Brands do not have any special meaning . “in contrast, Kate Spade brand is more focused on young women.
    Kate Spade New York Wellesley Neda Zip Around Wallet Orange Kate Spade New York Lacey Wallet Babypink Kate Spade New York Cedar Street Maise Satchel Blue Kate Spade New York Satchel Grove Court Maise Brown
    Zhou Ting seems, Kate Spade can be appropriately accelerate the expansion of the market. “If the product innovation and product quality can keep up, the brand is able to expand development. Increased marketing efforts can be effective in improving domestic consumer awareness of the brand.”



  • Rising trend of Kate Spade

    Kate Spade last year though  claim the future will build 100 stores in China, but according to the official website of the brand, currently only open 24 stores in Shanghai, Beijing, Sichuan, Zhejiang and other provinces and cities, which is to open in just six Outlet stores. Two years ago, the brand operates a total of 20 stores in mainland China, opened 4 new stores in 2 years far less than the speed of 55 stores in Michael Kors and Coach of a hundred stores.

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    Rising trend

    Previously, Kate Spade had passed close Pipeline, men’s brand to clear brand positioning, and by reducing the number of outlets and lower discount efforts to maintain brand image. Kate Spade after the transition to maintain slow growth.

    According to statistics, a few very important light luxury brand in North American market, Michael Kors Group 2015 two consecutive quarters got the worst record, as of September 26 Group North America same-store sales fell 8.5%. For Coach, a 2015 third-quarter sales of $ 929 million brand, down 15% compared to $ 1.1 billion over the same period last year; while sales in North America by $ 648 million over the same period last year fell 24% to $ 493 million, same-store sales fell 23%. Kate Spade last year’s third quarter sales rose 10.7% to $ 277.3 million. North America, where sales grew 18.5% to $ 228.5 million.



  • brand introduction for kate spade

    Kate Spade brand is basically popular in bag , considered not very particularly classic brand, quite young. Some fashion magazine, Kate Spade is no doubt that the United States brands, still feel a little funny. Of course, Kate Spade and now also developing very well indeed, since 1998, Kate Spade handbags to get Best Accessories Designer of the CFDA awarded the brand, now in addition to the bags, the product line also extended to accessories, clothing, sunglasses, and other fields. Now Kate Spade boutique department store chain in the United States belonging to Neiman Marcus’s, also created a corresponding men’s brand called Jack Spade.

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    American Idol 2005 draft champion Carrie Underwood, although age is also thirty years old, but has been dressed very casual very young.(The same star style)
    Style introduction:

    Kate Spade New York New Bond Street Hadley Tote nothing special to say, is a very common Tote. Color, there are several different options, but others such as brown, black felt like I have not only came very white bag. This package inserts white red edge always feel a bit Manchuria Eight Banners taste ah. Not worth the price a little bit, after all, designed to be quite general package.



  • A new brand of kate spade

    Speaking of the early years of the US light luxury brands, people first thought must be Coach , which is why now filled with C package. However, as the younger luxury market, diversification, Kate Spade  all these years has been as more young women locked target, while Michael Kors (MK) also gradually emerge by consumers. More than half of women are petty compared to Coach more willing to invest in these two brands.

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    Why Kate Spade (KS) and Michael Kors (MK) so popular? –

    -First: Last year or two in the global shop very fast, they can sell the amount of the total number of global reach triple digits, because a large amount of stimulation shop faster sales growth.
    -Second: Consumers have developed consumer inertia of the traditional old luxury, they need new brands to meet their diverse needs.
    -Third: Brand high cost of these so-called luxury light, the price is not as expensive as the luxury line, but the quality can be, and the design is very trendy and stylish.



  • KateSpade bag true and false identification method

    Kate Spade is the latest hot lifestyle brand in Hong Kong and South Korea are berserk brand, the United States is absolutely first-line, New York Fashion Week regulars over the years to the simple and elegant design, distinctive color application , creating not only cater to the fashion trend, but also to maintain the self-style style.

    1st step: Check the straps. The real Kate Spade bag to bring: In just two lengths off the shoulder and design in your hand grip slip. If with different lengths, then this KateSpade bag is fake.

    2nd Step: Run down your bags both hands. The real KateSpade bag like accordion pleats, but fakes usually stick with a straight edge.

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    3rd Step: Check the mode of Kate Spade website. Although the new design Kate Spade, each season, often displaying fake, it never produced Kate Spade mode. If you do not know, in the 888 – 999 – KATE check, you can confirm whether a particular line of a Kate Spade.



  • kate spade special

    Fall 2011, Kate Spade  in cooperation with the lipstick brand Poppy King, launched a new lipstick series “Supercalifragilipstick”. “Supercalifragilipstick” lipstick series with four colors, the texture of lipstick collection lipstick, lip gloss and lip balm in one component of the shea butter, coconut oil and vitamin E, effectively make the lips all day to maintain moisture, and lightly coat can be perfect hair color, creating bright lips moist.
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    Kate Spade chief executive Craig Levitt (Craig Leavitt), said the brand’s goal is to become a product line covers clothing, watches, jewelry, stockings and so all-round lifestyle brand. He said: “It is really important for our growth in terms of capacity.And also as we could see for kate spade bag/handbag are really popular among young people.We must believe Kate Spade brand would go far more than we could image.

     

    Though several decades pasted,we find the more time,the more result we can see and this will always prove the quality & style for the times.



  • Kate Spade

    Spade Kate and her husband Andy Spade after several hard work finally launched the first Spade Handbags Kate Series in 1993. This handbag series with classic shape of handbags for basic, with satin soft nylon surface to make, or, with other unexpected colors and fabrics. Out of the effect of surprise.

    In 1996, just three years after the debut, Kate Spade The has been awarded the best new hand bag accessories award by Council of Fashion Designers Kate America of (CFDA) . In the same year, Kate Spade opened the first store in New York. Just a year later, because of the volume of business and the popular style, so he moved to the adjacent streets.

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    In 1998, Kate Spade won the CFDA best accessory of the year. In the same year, Spade Kate opened second stores in Boston. Since then, the number of Spade Kate stores and her fame is directly proportional to the growing. 2004, more out of the United States, towards the international, in Japan, Philippines and Hongkong opened stores. Development so far, Spade Kate has not only handbags, as well as accessories, shoes, sunglasses, perfume, baby clothes and supplies, and even greeting cards, stationery, etc., to become a complete taste of life brand.